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Mastering the Art of Visual Merchandising
How do retail stores entice you to enter their doors… Make a Paradigm Shift Ahlquist advises beauty professionals to make a paradigm shift in retail, to change their entire mindset about how to retail...
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The Roles of Product Ingredients
Have you ever asked your clients what it is that… While there are thousands of ingredients available to product formulators, each of them fits into one (or both) of two categories – those that are...
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Avoiding Liability for Preventable Injuries
As the spa, beauty, and aesthetics business becomes more sophisticated… Three legal concepts broadly govern issues that could involve a spa operator or aesthetician: negligence, strict product...
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Understanding Sun Protection
We are all visual people, especially when it comes to… However, before discussing the myths and facts, a background of your skin is an important foundation. Anatomy of the Skin The skin is the largest...
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Sun Protection That Considers Your Overall Health
When the drug review began over 30 years ago, the… FDA further mandated that to protect the consumers and to ensure their safety, UVA should be addressed as well. To promote efficacy of products they...
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The Aspiring and Transforming World of Aesthetics
More than any other profession the field of aesthetics captures… It is a field that encapsulates all that is stunning and attractive in women and celebrates the joys of femininity and demonstrates...
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Through the Eyes of the Client
There are many luxury treatments that we can discuss, but… To truly be able to appreciate and understand the services that you are providing your clients, you have to put yourself in the client’s...
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Presence: Keeping Your Business Relevent in Changing Times
Stop doing. Now. Yes, you heard me, stop doing whatever… Power Down Turn off your cell phone. Close your laptop. Turn off your computer. Close your office door and blinds. And disconnect. Remove your...
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Beyond Customer Service (excerpted from Business Mastery)
A thriving practice consists of a strong base of clients… The trick is that the effort must be consistent to succeed. This [article] highlights time-tested ways to enhance your customer service so you...
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Are Your Best Customers the Ones Who Complain?
If you are like most of the business owners I… I am speaking about your diamond in the rough clients who care about your business and want to see it benefit from suggestions, surveys, and complaints....
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Customizing Your Treatments Ayurvedically
It is a common notion in the spa and beauty… Ayurveda is more than this for sure. In truth, it is the oldest and most well integrated and documented healing paradigm on the planet. Every aspect of our...
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Slow the Hands of Time
Some aspects of aging are out of our control and… When considering skin longevity we need to recalibrate our attitude towards aging. Promises of a flawless complexion are a short-term fix and may...
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Code Red: Coping Strategies for Sensitized Skin
Restoring health and balance to sensitized skin must begin with…But here is the good news! Sensitization is a response to an external or introduced factor (or combination of these factors). It is not...
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The Hows, Whys, and Whens of Body Treatment
Body treatments are on the rise with the evolution of…With body treatments we are able to work within many different arenas. When we take a look at some of the advanced treatments in the medical...
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